Here is our group assignment 2 and we need to do the topic is " Creativity in the content of MMU".
It seems like very hard and need to find out a lot of information.

First step that we need to do is draw out the logical mind map which the central subject is " creativity in the content of MMU" . Here is our logical mind map picture as shown in below.

After that we need to choose one of the sub-subject that we wrote the idea and then use it for the next step which is focus mind map.Here is our focus mind map shown in below.

After that we finished the focus mind map , then we need to write minimum 800 words of essay report . Here is our report that our group wrote it as shown in below.


CREATIVITY IN CONTENT OF MULTIMEDIA UNIVERSITY

Creativity in Multimedia University is seen in a variety of sections around the campus. It is seen in its location Cyberjaya. Why Cyberjaya? Because Cyberjaya is the central of Multimedia and Information technology in Malaysia hence it is creative for MMU to be situated in Cyberjaya. It is also seen amongst the students (the way they think, dress, talk, culture, race, religion), lecturers (in the way they teach and pass knowledge to students. All lecturers have their own creative way of delivering knowledge to students), the different faculties. Each faculty is creative in its own way, for example each faculty has its own website, building, colors, lecturers, rooms hence making multimedia University a creative school.

Being a creative university, MMU has simplified the way of life around the campus through providing services to students ranging from free internet on campus, food courts on every hostel and faculty block, banking services, parking, security and so on, which has made life easy for the students to live in harmony and at peace in the university hence the great performance making MMU one of the best universities in Malaysia.

DIGITS IN MMU

A number/digit used in counting and measuring. We look at numbers like 0,1,2,3,4,5,6,7,8,9. All these numbers have a meaning attached to them; for example 1 has a symbolic meaning of new beginnings. Looking at new beginnings, Multimedia University is Malaysia’s first private university that was established in 1994 and has two (2) campuses, one in Cyberjaya and another in Melaka. Three in its nature symbolizes intuition, however in Multimedia University 3 is symbolic in its holidays and number of semesters the university has.

Hence In addition to their use in counting and measuring, digits are often used for labels (telephone numbers) which are a form of communication between students, lecturers and fellow peers), for ordering things like meals and online purchase of goods which is highly done by students.(serial numbers), and for codes (ISBNS)

In MMU digits are used in different forms, from I.Ds which are used by the students and staff to identify themselves when on campus, grades help to determine the performance of the students and later also determine whether they can graduate, tuition fees are used to sustain the students in the school, number of students, classroom numbers, online access of information, number of stairs each block has I mean there is a variety of numbers. Hence we will talk in detail about these numbers.

TIME IN MMU

Time is a component of the measuring system used to sequence events, to compare the durations of events and the intervals between them, and to quantify the motions of objects. Time has been a major subject of religion,philosophy, and sciences.

Time is a way of life to everyone living and particularly in MMU, time is very important in the different aspects of studying. We are not talking just about hours and minutes, time is seen in so many different aspects of life like how long one lives or takes to complete a course.

Multimedia University is one of the most organized universities when it comes to when school starts and when it ends. Hence the school administration comes up with a calendar that helps to guide the students on how many weeks will be spent on a particular semester, how many holiday of holiday will be in that semester, when exams are due and when holiday is due, hence in its creativeness, MMU helps to keep time in that they do so as to make sure everything planned for a particular semester is carried out well. Hence making time an essence of life in the running of the university. Creativity is not only seen in how good one is at art, drawing, but also how to direct a school in a direction that leads to success in all areas of life hence organization.

In MMU time is seen in aspects like going to class. Every student has a time table that identifies which time a student is to go to class. This is a practice that will help one in the future especially when it comes to time for work, this works well and helps the student be accustomed to keeping time so that they can attend lectures. Therefore, the time in the timetable are different with other universities, for example, usually 1 lecture session is 1 hour, but in MMU, each lecture hour only have 55 minutes, which means if the class start at 8.00, it will finish at 8.55 but not 9.00. Besides, MMU did not use the sign of ‘am’ and ‘pm’ for time in the timetable, if is 5.00pm, it will show 17.00 in the timetable but not 5.00pm.

While in class, students always have presentations, and to every presentation, each student is allocated an amount of time for which he or she should present, whether is between 10-15 minutes, or 15-30 minutes, usually the maximum length for a presentation is 30 minutes, and 10 minutes is for the Q&A session. This is the creative way of training students to prepare for what is ahead of them when it comes to working in companies that will need them to do this. Besides, it can train those presenters to manage the time properly, so that they can present their part in the right time. Hence time is very important in the life of an MMU student and lecturers too.

In MMU, Siti Hasmah library is a place where students go to do revision especially when exams are around the corner. However, the library has rules and also has a particular time of when it opens and when it closes. Hence it opens at a particular time which is 9:00a.m and close late at 12:00a.m. When the final exam is around the corner, so called ‘Study Week’, the library will open until 2.00am for student to study. To all this, there is an allocation of time hence time is a way of life in Multimedia university.

To each course in MMU there is duration of study. All the courses in MMU are timed for either 3, 4 or 5 years depending on if one has done foundation and the courses that the students had choosen. For engineers, it needs 4 years to complete the degree, and for accounters as well. Other course like finance, marketing, management, designs or IT, its need 3 years to complete the degrees. Hence time spent in MMU is important and to all this we find that we use numbers to allocate the duration of these courses hence the use of digits in MMU.

Time is important when the students have exams, it related to the time of a student study in a day. Also, the duration for a subject when examination. The rules of the examination in MMU is students are not allowed to go out from the exam hall before 30minutes once the exam had started. Time management for doing a exam paper is very important to all students, they have to manage the time well so that they can finish the exam on time, or earlier. The maximum length for a examination in MMU is 3 hours, and the time for the examination is usually on afternoon or morning. It would not be on night, maybe that is inconvenient for the invigilator to work somehow now the exam unit has the new rules, it is for those students who are taking the supplementary exam, the time might be at night.

As creative students, time is important to help us in our daily routine, doing work on time, assignments, and going to class on time. It is between whether that the time is controlling us or we are controlling the time. Hence a proper way to live, is to keep time so that things run smoothly daily in life.


Our Design Concept Is "Time , The Essence Of Life"

Random Association is to generate the new idea through a fixed formula.We use the random words to provoke a reaction from our brain.

Situation 1
How to make a person stop smoking in 6 months time ?


Random Words - Traffic light
1.Colors
2.Metal
3.Dirty
4.Sign



Association :
1.Color : Use colors to determine the danger of smoking.
2.Metal : Cigarettes made by metal when light the fire on the cigarette, you will feel hot.
3.Dirty : Made cigarettes become dirty as possible sell all over the world , even the people like to smoke but when they see the dirty cigarettes , they won't buy it .
4.Sign : Put the lung cancer sign picture on the box of cigarettes so when they see it ,they will know after they smoke it for long time and they will get cancer eventually.



Situation 2
To create " scary images or object" that will instill fear among people through out the ages.


Random Words - kitten
1.Claws
2.Eyes
3.Fang
4.dirty


Association :
1.Claws - a sharp claws appear every where in area.
2.Eyes - At night , a lot of horrible eyes will glowing in that area .
3.Fang - A very sharp fang approaching in that area.
4.Dirty - The area has been polluted by toxic , it has became dirty area.
Lecturer radzi gave us some activities during the class and he asked us to think about the concept of love , life , pain , happiness , man and woman which related to the picture given .


Concept of love

I love you like chili
When I see your lip , it makes me feel hot
When you kiss me , it makes me feel red
My heart get burn, because you are sexy as spicy.

Concept of life
Life is like light
Reveal light will bring you into good perception
A life that full of happiness,hope and love
Reveal dark will bring you into a worse perception
A life that permeated with sadness,hopeless and loveless


Concept of pain


You eat too much ice-cream , you will get more pain in tooth
It just like something that you couldn't force yourself to do so much things together in a day, you will feel stressful and crazy in the end.



Concept of happiness

Time passed by every single minutes and seconds with our happiness memories we have in our life, although it couldn't rewind the time , but we could recall back what we have spent in the happiness moment .



Concept of Love

Love is like coffee
You drink more , you love more .
It just like lover should love more with each other and get closer and closer
so it will maintain the longer relationship.



Concept of Life


Life is like credit cards
You paid more, you enjoy more in your life
no paid no gain
without paid anything, you won't get what you want it



Concept of love


Love is like cat and little duck
Cat shows the love and care to little duck without discrimination even little duck is other creature. It just like human without discriminate other race
s , we must show that our love and care to every races that we have in the world.

Concept of Woman

Woman is like fish
It keeps come out the bubble like woman always like to grumbling with guys
Sometimes it just a small matter but woman will grumbling to the guys until non stop. .

How merger go wrong
Lecturer radzi gave us an activities that using 2 animals on the picture to combine it. Lecturer radzi want us to draw or write any 2 animals that on the pictures to merger it . I used zebra and fish to combine it.Lecturer wants the animals that couldn't survive in the world which is impossible to live .


Analogy is the comparison of two pairs which have the same relationship. The key is to ascertain the relationship between the first so you can choose the correct second pair.Part to whole, opposites, results of are types of relationships we should find it
Example : A street light is like a star.
Glove is to hand as monitor is to computer.
Surfs are to a king as earth is to the sun.

Metaphor meant 'carry something across' or 'transfer'.The act of giving a thing a name that belongs to something else.we don't use "like"or "as" in the comparison.
Example : Sam switched direction on the issue
The team captain is a rock.

Similes is a figure of speech that says that one thing is like another different thing.We use similes to make descriptions more emphatic or vivid.
Example : His skin was as cold as ice.
It felt as hard as rock.
She looked as gentle as a lamb.

J
uxtaposition means things side by side. In art this usually is done with the intention of bringing out a specific quality or creating an effect, particularly when two contrasting or opposing elements are used . An exercise that we did it in the class to build the sentence for the combination and below are the sets of objects given .


1.Flower
2.Lighting
3.Ice
4.Light
5.Fire
6.Duck
7.Dog
8.Oil
9.Leave
0.Fly

0.Head
9.Rain
8.Wood
7.Tree
6.Spider
5.Root

4.Mountain

3.Wind

2.Rock
1.Water

There are pair of numbers that i got it
39 -- Ice Rain
74 -- Dog Mountain
52 -- Fire Rock

Here are the sentences that i created
1. Ice rain falls on the ground and freezes it after it hits on the ground .


2.The dog statue located on the high mountain was made by mystery person.


3.You need to use the rock to light on the fire .

Mindmapping is a non-linear graphic technique that uses key words,images,color,and space to depict ideas and concepts.From a central theme,lines radiate to depict the links between the various dimensions of the theme. An alternative to list-making or outlining,you are sometimes able to see not just the pieces of an issue,but also how they relate to each other. I was at first intimidated by the process since my drawing skills are pretty much limited to stick figures.Once i got past that , i found it fun and a mind-map has often revealed aspects of problems that i hadn't been able to see or anticipate in a different format.There are some of examples shown as below :




Types Of Mindmapping

Logical Mindmapping
something that make sense or acceptable or confirming. It is defined as a stereotypes and it is directly connected to stereotypes .Lecturer Halim asked us to write any item that we like it . I have drawn out the music for mind mapping .


I like music very much and my favourite music are korean ,japanese and taiwan.
The types of the music that i like which are jazz , country and rock. All these types of the music more suitable for me to listen it when i get bored and nothing to do at home . Besides , i like to play some instrumental although i still learning about it which are guitar , flute and keyboard piano. When i was young , i used to play flute and i have joined some competition during primary school.I started to play guitar when i was 12 year old , that time it was my uncle taught me to play it then i had addicted to the guitar.After that , 15 year old was started to play the keyboard piano until now.I quite like to play piano and it is part of my interest.


Associates Mindmapping
something that not confirming or that is not connection at all . We able to use the random words.During class , lecturer asked us to think about which related with mortal and pestle , any words that we like to pick then draw on the papers . And then i picked the three words which are hair , exercise and power.

Hair - pestle use to twist your hair and mortal use to cover on top of your head.

Exercise - mortal use to wear it on the leg to run and pestle tight with beside both left and right leg to train the muscles.

Medical - pestle can use to massage any part of not feeling well then it will heal with it and mortal can use to light the fire on the mortal then put on the behind body to discharge or egest unhealthiness from the body .

Stereotypes are as old as human culture itself. They reflect ideas that groups of people hold about others who are different from them. Stereotypes can be either positive ("black men are good at basketball") or negative ("women are bad drivers"). But most stereotypes tend to make us feel superior in some way to the person or group being stereotyped. Stereotypes ignore the uniqueness of individuals by painting all members of a group with the same brush.

There is a very common division between"big-C" and "little-C" creativity. Big-C creativity is the big time , genius-level creativity.


Big-C refer to impact all over the world such as Mozart
, Shakespeare, Louis Armstrong, Einstein, and Alexander Fleming. Big-C is the kind of creativity that lasts generations and will be remembered, used ,or enjoyed a hundred years from now.

Little-C creativity is the way that everybody can be creative, little-c helps underscore the important and often essential role that creativity plays in everyday life . Nearly all of us can tap into our little-c creativity, sometimes on a daily basis. Little-c could be making up parody song lyrics to amuse someone, figuring out what might be substituted into a recipe if you don't have any eggs or milk, or doodling pictures of the people who are serving jury duty with you.

Extrinsic motivation is the motivation that comes from outside an individual. The motivating factors are external, or outside, rewards such as money or grades. These rewards provide satisfaction and pleasure that the task itself may not provide.For example, an extrinsically motivated people have little of their own enthusiasm for their work. They usually act out of necessity when external factors force them to do so.

Intrinsic motivation can be enhanced in the workplace or classroom and people will be most creative when they feel motivated primarily by the interest,satisfaction,and challenge of the work itself and not by external pressures.

The extrinsically motivated person will take the shortest ,most obvious path to get to the reward at the finish line . The intrinsically motivated person will explore various pathways and alternatives, taking his or her time and enjoying the process along the way.

Novelty is the quality of being novel and newness and that is something new and unusual , it is an innovation . Besides, it is also a small mass-produced article such as a toy or trinket.



Creativity Based on human mental which they are discover a new idea or concept or a new way of doing things . There are some image of creativity as shown in below .





INNOVATION



Innovation is that the things already exist and then you try to add in the new value or new way.The creation of the new product or services. Innovation is the practical application of creativity into something that has an impact.There is an example of the innovation in this picture as shown in the below .


Invention is that which is invented come from mind or resulting from study and experimentation.For example , the picture is the robot violinist which invented in the japan.